South African R&B singer-songwriter Xowié releases ALLO Deluxe today via Exodus Records, a bold, emotionally layered evolution of her acclaimed debut, ALLO (A Little Long Overdue). This expanded edition deepens her creative world with sharper storytelling, greater emotional depth, and a confident sonic direction that affirms her rising voice in global R&B.
Named Apple Music’s “Up Next” artist for May 2025, Xowié introduced herself with ALLO as a rising force. Now, ALLO Deluxe finds her stepping fully into her creative power. The project explores love, boundaries, and self-definition with quiet confidence, presenting a voice still romantic but no longer naïve.
The project is executive produced by Grammy-award winner Andre “DreBombay” Harris, known for his work on Kehlani’s Grammy-nominated Folded and collaborations with Alicia Keys, Jazmine Sullivan, and Justin Timberlake. DreBombay produced four of the six tracks and worked closely with Xowié in South Africa, translating her emotional language into a globally resonant sonic palette.
Anchoring the project is “No One,” a reggae-inflected R&B gem featuring Ghanaian dancehall star Stonebwoy. The track merges Xowié’s soulful vulnerability with Stonebwoy’s rhythmic confidence, creating a warm, nostalgic sound that feels familiar yet entirely her own.
“I grew up listening to reggae through my dad’s playlist,” says Xowié. “To finally make this kind of song and have someone like Stonebwoy on it felt full circle.”
“From the first listen, I felt the emotion in this song,” adds Stonebwoy. “It’s honest and grounded, and I’m proud to stand beside Xowié as she takes her sound to the world.”
A visualizer for “No One” accompanies the release, extending its warmth and intimacy through soft, cinematic imagery.
Where ALLO introduced her voice, ALLO Deluxe affirms her authorship. Tracks like “Brown Sugar” and “No One” explore romance and tenderness, while “My Time” and “Say It” set boundaries with quiet strength.
This project marks a turning point in how Xowié defines herself — as a woman, an artist, and a storyteller with clarity and conviction.
“Most of the time, the things I write about are conversations I’ve already had,” she explains. “Sometimes, I even write from the other person’s perspective. That kind of honesty helps me stay connected to the story and to myself.”
ALLO Deluxe is available now via Exodus Records on all major streaming platforms.
